SU GI believes in ‘Something Unusual Generates Ingenuity’. Overall, it is a tailor-based 
brand with an edged detail and an androgynous feminine look, creating new moods 
derived from the mismatch between silhouette and material. Each season is developed 
with SU GI’s storyline aimed to create a commercial but yet artistic collection.
 

‘Something Unusual Generates Ingenuity’从不寻常的东西中创造独特性作为品牌标语。在基础剪裁上加入时髦细节，打造中性风格的女装，运用轮廓和面料之间的不协调打造一种新的潮流。每一季会创造一个故事主题，打造贯穿整个设计的艺术作品，展现商业中充满艺术气息的时装系列。

[BRAND HISTORY]

Jinsuk Kim, the designer of the brand SU GO, pursues the work that crosses the 
ambiguous boundary between men and women. She aims to make a brand that can 
present sustainable and futuristic visions