In a four-day event from March 4 to 7, Tranoï, a leading trade show partner in the high fashion industry, hosted their second exhibition of the year at the Palais Brongniart during the height of Paris Fashion Week. In concurrence with the quarterly event’s theme of showcasing trending international fashion, the established event planner chose to partner with Seoul Fashion Week and the Seoul Metropolitan Government. As a result, nine up-and-coming Korean designers were presented exclusively at the show, along with over 90 other emerging designers from across the globe. 

Seoul Designers Meet Paris Fashion Week

With the goal of exposing collection buyers and fashion professionals to brands from the latest design hotspots throughout the world, Tranoï chose to collaborate with Seoul Fashion Week to feature emerging Korean designers. In doing so, the partnership attests to the growing popularity and integration of South Korean fashion and other cultural phenomena, such as K-Pop, on a global level.

“Tranoï is proud to sign this exclusive partnership with Seoul Fashion Week,” announced CEO Boris Provost. “The Korean designers we will be welcoming at the next edition of Tranoï are part of a new generation of designers who have an ambitious vision of fashion. . . Korea is a great country for fashion, recognized for its influence, I am very happy to welcome these designers, and to value their work to all professionals.”

The designers, hand-selected by Tranoï, the Seoul Metropolitan Government, and Seoul Fashion Week, reflect the innovation and know-how of a new generation born straight out of the city of Seoul. 

SEOKWOON YOON

SEOKWOON YOON is a high fashion label that captures inspiration from historical and modern art. The designer behind the label, Seokwoon Yoon, particularly gravitates towards trompe l’oeil paintings as his main reference for his work. By creating pieces that are oversized and unconventional, his collections are a balance between conceptual ready-to-wear clothing and works of art.