FLATLOCK STITCH KNIT SWEATSHIRTS IVORY

BLR BLUER expresses “the meaning of life” visually (especially fashion), and is inspired by human experiences of living together and various subcultures that are created as the result. BLR BLUER visualizes how the personal area becomes ambiguous (=blur) in this process, and is completed by adding craft and tailoring techniques based on a masculine silhouette. In addition, interactions and emotions between people are expressed by using a strong and thick denim material as the main fabric.
BLR BLUER aims to provide a sense of weight, comfort, and a differentiated sense of belonging in modern society to those who experience BLR BLUER by developing various textiles using creative quality fabrics.
 

品牌将"生活的意义"以视觉(特别是时尚)表现出来，从由此产生的相互间的经验和多样的亚文化中获得灵感。BLR BLUER将此过程中个人领域如何变得模糊(=blur)进行可视化，以男性轮廓为基础，加上工艺和缝纫技术使之完成。并用坚固、编织粗大的牛仔材质作为主要面料表现出人与人之间的相互作用和感情。
BLR BLUER利用独创品质的面料，开发多种质地，为感受和经历BLR BLUER的人们提供重量感、舒适感和与现代社会差异化的归属感。